7 posts in this series
The same effect performed at three different tables with three different frames -- magician, mentalist, psychic -- produces completely different audience reactions and satisfaction levels. Research confirms what performers have argued for decades: the frame is not decoration. It is the effect.
Read MoreResearch reveals that audiences rate the same trick differently depending on whether a male or female performer's name is attached. The bias is unconscious and significant. Understanding this finding is uncomfortable -- and essential for anyone who cares about the future of magic.
Read MoreResearch shows that watching a magic show framed as mentalism increases belief in paranormal abilities. This carries ethical weight that every mentalist must consider.
Read MoreWhen audiences rate what they value most in a magic show, surprise consistently outranks beauty, humor, and skill. The implication for effect selection is significant.
Read MoreCounter-intuitively, negative emotions like confusion and frustration make magical moments more memorable. The discomfort before the resolution amplifies the resolution itself.
Read MoreAbout 20% of audiences report negative feelings about being deceived. Understanding this minority and designing for their experience changes how you frame every effect.
Read MoreSurvey data consistently shows that roughly half of audiences prefer mentalism over traditional magic. The reasons reveal important truths about what audiences actually want.
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