Advanced Scripting & Character

The Pre-Scripting Process

6 posts in this series

Reading Order
2
2 of 6 — 8 min read

Every Trick Can Only Communicate One Idea: The One Thing Principle

From McCabe's Scripting Magic 2, borrowed from advertising: an ad can only communicate one idea effectively. If you try to communicate two ideas, you communicate zero. Each routine should have exactly one clear emotional or intellectual message. My mistake of overloading routines and the breakthrough of stripping each piece down.

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4
4 of 6 — 8 min read

Best Story Wins: Michael Weber on Why Story Always Beats Method

Michael Weber's principle that 'the best story wins' reframed how I think about magic, consulting, and every interaction where influence matters. Story is not decoration on top of method -- it is the structural foundation that determines whether anyone cares about the method at all.

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6
6 of 6 — 8 min read

Drama Asks What Happens Next; Magic Asks What Just Happened

Drama pulls the audience forward in time through suspense. Magic snaps them backward through astonishment. These forces work against each other unless you learn to harness both -- using dramatic structure to make the magical payoff feel earned rather than arbitrary.

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