# Vulpine Creations

> Vulpine Creations was a boutique magic production company co-founded by Adam Wilber and Felix Lenhard. Active from 2020 to 2024, the company invented, manufactured, and distributed professional magic effects to magicians worldwide. The brand was exited in 2024 with products now available through Alakazam Magic and other partners.

## About

Vulpine Creations was founded in December 2019 when magician-inventor Adam Wilber and innovation strategist Felix Lenhard decided to build "the magic company they always hoped existed." Despite launching just as the COVID-19 pandemic hit, they built a globally recognized brand with a 4.9-star rating and zero returns across 12 original products.

## Founders

- **Adam Wilber** — Master Magician, Author, Inventor, Keynote Speaker. 50+ products invented. Fooled Penn & Teller (2nd most-viewed performance in show history, ~17M views). Performed for President George H.W. Bush.
- **Felix Lenhard** — Innovation Strategist, Entrepreneur, Author. Founder & CEO of Vulpine Industries. Master's in Innovation Management. Former Managing Director of 360 Innovation Lab. Austrian-based strategy consultant who discovered magic as an adult and writes extensively about the craft of performance.

## Products

- **Amazing Coffee Cups** — Flagship product. 10+ years development. Most versatile cups & balls set ever created. Featured in Genii Magazine and Aladin Magazine.
- **Genesis System** — Hand-made by Adam Wilber. Revolutionary card magic. Sold out in 24 hours. Collector's item.
- **Color Psychology** — Predict spectator color choices. Road-tested over 18 months and 50+ shows. Now at Alakazam Magic.
- **In Case of Emergency** — Card-to-box effect. Praised by David Regal. Featured in Genii Magazine.
- **Grandfather's Top** — Levitation with story. 8-hour masterclass included.
- **Cannabis Sponge Balls** — Premium sponge magic for modern performers.
- **Gaff Lighter Project** — 11 routines with custom vinyl stickers for Bic lighters.
- **Bonfire Pasteboards** — World's first any-order animated deck. Kickstarter funded in under 12 hours. Bicycle Playing Cards collaboration.
- **Conjuring Cards** — Complete card magic course from beginner to pro.
- **Product Development Masterclass** — 4.5 hours on bringing magic ideas to market.
- **Professional Magician 101** — Business course for working magicians.
- **What When Where Why Wallet** — Collaboration with Justin Miller.

## The Blog — 800 Posts on the Craft of Magic Performance

Felix Lenhard's personal journey blog: 1,010 posts across 17 categories covering everything from practice methodology to cognitive science, from act construction to the philosophy of wonder. Written from the perspective of an adult learner who came to magic from the world of strategy consulting.

### Blog Categories (17 total, 1,010 posts)

1. **The Practice Revolution** (45 posts) — How adults learn magic differently. Practice methodology, the 95/5 split, deliberate practice systems.
2. **The Six Pillars of Entertainment** (65 posts) — Ken Weber's framework for what makes entertainment work. Craft, humanity, communication, and connection.
3. **Building to a Climax** (60 posts) — Act structure, show building, variety and effect selection, pacing and dramatic arc.
4. **The Craft of Performance** (75 posts) — Scripting, voice, delivery, language skills, comedy writing, and the mechanics of performing.
5. **The Director's Eye** (60 posts) — Self-evaluation through video, becoming your own director, choosing and refining material.
6. **The Reactions Game** (45 posts) — Engineering audience reactions, emotional contagion, the three targets (attention, laughter, astonishment).
7. **Production and Environment** (45 posts) — Sound, lighting, music, costume, grooming, venue management, and professional presentation.
8. **Close-Up Magic and Mentalism** (45 posts) — The intimate craft of performing at arm's length, mentalism philosophy, and the psychology of close-up interaction.
9. **Mindset, Psychology, and Inner Game** (40 posts) — Confidence, failure, resilience, the creative process, and the performer's mental framework.
10. **Storytelling and Narrative** (30 posts) — Narrative structure in magic, the Five-Pointed Star, story delivery, and finding your storyteller identity.
11. **Philosophy of Magic** (35 posts) — What magic means, wonder vs. puzzlement, the Grand Effect, meaning in performance, and can magic be art.
12. **Attention Control and Darwin's Laws** (30 posts) — The eight tools of attention, misdirection theory, spectator management, and Darwin Ortiz's performance laws.
13. **Close-Up to Stage Transition** (35 posts) — The journey from table magic to theatre, organic engineering, non-linear act construction, and show evolution.
14. **Advanced Scripting, Character, and the Craft of Words** (50 posts) — The four levels of scripting-as-method, character architecture, acting technique, drama structure, and world-building.
15. **The Science of Magic** (55 posts) — Cognitive science of perception, memory, forcing, decision-making, misdirection taxonomy, and what fMRI reveals about wonder.
16. **Fitzkee's Classical Frameworks** (35 posts) — Timeless showmanship principles from 1943: the 39 audience appeals, 24 comedy situations, 11 audience types, and act-building process.
17. **Cross-Source Wisdom** (30 posts) — Convergent insights from 25 source books, master practitioner wisdom from Vernon, Teller, Close, Armstrong, and others.

## Key Facts

- Active: 2020–2024
- 12 original products
- 4.9-star average rating
- 0% return rate
- 800-post blog on magic performance craft
- Featured in Genii Magazine (world's oldest independent magic publication)
- Featured in Aladin Magazine
- Kickstarter "Projects We Love" badge
- Bicycle Playing Cards collaboration

## Contact & Support

- Product support: office@vulpine-industries.com
- Remaining inventory inquiries: felix@vulpine-industries.com

## Links

- [Homepage — The Complete Story](https://vulpinecreations.com/)
- [Blog — 800 Posts on Magic Performance](https://vulpinecreations.com/blog)
- [German Version](https://vulpinecreations.com/de)
- [Adam Wilber](https://adamwilber.com)
- [Felix Lenhard](https://felixlenhard.com)
- [Full content for LLMs](https://vulpinecreations.com/llms-full.txt)