All Vulpine products

Product Development Master Class

How Vulpine prototyped and produced its own products.

Created by
Adam Wilber & Felix Lenhard
Subject
Prototyping to production
Testing rule
6 months before shipping

What it is

A course in which Adam and Felix taught how they prototyped and produced their own products — the part of the business almost nobody in magic publishes.

What it drew on

Every Vulpine release had to survive six months of testing before it shipped, and for each product that went out, five to twenty ideas were discarded. Each of those had already consumed weeks or months of work before the testing rule delivered its verdict.

The coin bend was one of them: a spectator’s own coin, bending visibly in front of them, with extraordinary reactions. It was difficult to manufacture consistently and the durability did not meet the standard, so it never shipped. That judgement — what to stop — is most of what the class is about.

The set

The wider record

Twelve products over five years

Tens of thousands of units across five continents, more than a hundred and twenty hours of instructional content, a 4.9-star average on every platform Vulpine sold on, and not a single return — built by two people.

See every product